(NDA) came to PurpleLight HUB to take complete control of the marketing side of things. The company tried to run their marketing in-house but to no avail. Their average ROAS stood at 1.25, and because they couldn't have a good day-to-day data analysis, they were giving more budget to the low-performing ads.
(NDA) wanted to better their ROAS and scale their business as quickly as possible. And for that, they were willing to invest the proper funds.
To meet our objectives, we identified the following requirements:
Thanks to (NDA) experience, they understand that marketing is more than meets the eye. Therefore they completely trusted us and were willing to invest in their company's future.
Based on a high marketing budget, we decided to go all in and create a deep and robust A\B testing stage and create offerings tailored to the target audience with a goal in mind, to improve ROAS as quickly as possible.
We created a strong foundation and confidence that we will keep providing excellent results for (NDA) for many years to come!