(NDA) team reached out to PurpleLight HUB to do damage control after a bad experience with an unprofessional digital marketing agency. Their need is simple, to scale quickly as possible and optimise their KPIs.
We took over the account when the company had only 1 running campaign that generated only 1 sale.
To meet our objectives, we identified the following requirements:
By this point (NDA) had little-non success in the digital marketing arena. Being a brand with a mission bigger than business (Saving wildlife worldwide) led us to deep marketing research on a variety of wildlife advocates to expand the potential target audience in the TOF stage and lower CPA
We also created a variety of creatives for A\B testing and made a retarget audience specific for cart abandoners with unique offerings.
We created a strong foundation and confidence that we will keep providing excellent results for (NDA) for many years to come!